Pengaruh Komunikasi Interpersonal Terhadap Citra Perusahaan dan Kinerja Keuangan Studi Kasus PT. Bank Pembiayaan Rakyat Syariah (BPRS)

  • Fikrotul Ulyah Fakultas Ilmu Adminisrasi Unipdu Jombang
  • Ririn Susilawati Fakultas Ilmu Adminisrasi Unipdu Jombang

Abstract

ABSTRACT
Good communication can attract new customer so companies can earn profits that
have an impact on financial performance.The purpose of this study is to analyze
the influence of interpersonal communication on crporate image and the financial
performance study of PT. BPRS Lantabur Tebuireng Jombang. The population
in this research is the entire clientele of PT. BPRS Lantabur Tebuireng Jombang is
980 customer and sample as much as 98 client using random sampling techniques.
It also uses financial report publication company from 2011 to 2016. These
studies use quantitative methods using simple regression analysis of data with 5%
significance.The results of the analysis show that variable interpersonal
communication significantly influential taking action against corporate image with
t value calculate of 8.06 and have 0,00 significance. Whereas interpersonal
communication variables there is not influance against financial performance
because the t value calculate amounted to 1.236 with 0.236 significanc

Keywords: Corporate Image, BPRS Lantabur, Financial Performance Interpersonal
Communication.

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Published
2018-09-10
How to Cite
Ulyah, F., & Susilawati, R. (2018). Pengaruh Komunikasi Interpersonal Terhadap Citra Perusahaan dan Kinerja Keuangan Studi Kasus PT. Bank Pembiayaan Rakyat Syariah (BPRS). FALASIFA : Jurnal Studi Keislaman, 8(2), 291-306. https://doi.org/10.36835/falasifa.v8i2.91
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Articles